This booklet depicts the importance of competition in the marketplace, the role of innovation, and the functioning of the marketplace.
1. FTC Fact Sheet: How Competition Works C ompetition in the marketplace is good for consumers and good for business. Competition from many different companies For example, your aunt or grandmother probably grew up listening to music played on a bulky cassette or CD player. They might and individuals through free enterprise even remember vinyl records or eight-track and open markets is the basis of the U.S. tapes! Innovation made those players obsolete. economy. When firms compete with each Now people—maybe even your parents—are other, consumers get the best possible downloading music from the Internet onto prices, quantity, and quality of goods and small digital audio players. You might have services. Antitrust laws encourage companies a digital media player that lets you listen to to compete so that both consumers and music AND watch music videos and movies. businesses benefit. Adults today probably never dreamed of One important benefit of competition is a anything like that when they were kids. And boost to innovation. Competition among who knows what innovations in technology companies can spur the invention of new or will be available 20 years from now! better products, or more efficient processes. It’s the Federal Trade Commission’s (FTC’s) job Firms may race to be the first to market a to make sure that businesses are competing new or different technology. Innovation fairly—and within the law. The FTC is a law also benefits consumers with new and better enforcement agency that promotes competition products, helps drive economic growth and and challenges business practices that could increases standards of living. Products that are harm competition. It’s their job to make sure commonplace today once were technological consumers have access to quality products breakthroughs: cars, planes, phones, and services, and that businesses compete televisions, the personal computer, and modern on the merits. The FTC challenges business medicines all show how innovation can change your life, and increase prosperity. Competition can lead companies to invent lower-cost manufacturing processes, which can increase their profits and help them compete—and then, pass those savings on to the consumer. Competition also can help businesses identify consumers’ needs—and then develop new products or services to meet them.
2. FTC Fact Sheet: How Competition Works practices that could result in higher prices, • Find a story in the news about a lower quality, fewer products or services competition issue in the marketplace. for consumers, or those that create unfair What does the industry say about it? advantages in the marketplace. The FTC What does the government say about it? has lawyers and economists who monitor What do you think? business practices, review potential mergers, and challenge conduct that might prevent consumers from getting choice and quality at Want to Find Out More? a fair price. They make sure the marketplace Federal Trade Commission—Guide to the works according to consumer preferences, not Antitrust Laws illegal or anti-competitive practices. www.ftc.gov/bc/antitrust When the competitive system is operating well, U.S. Department of Justice—Antitrust Division there’s no need for government intervention. www.usdoj.gov/atr The law knows that some arrangements between firms—like competitors cooperating Kids.gov—Links to sites on money, selling, to perform joint research and development and marketing projects—may be good for consumers. In these www.kids.gov/6_8/6_8_money_selling.shtml cases, the agreement may even lead to greater American Antitrust Institute—Fair Fight in the Marketplace (Video and resources) The law doesn’t try to stop all agreements www.fairfightfilm.org/index.html between companies. It disapproves of agreements that hurt competition—for National Council on Economic Education— example, that could raise prices for consumers Online lessons or keep them from getting new and better www.ncee.net/resources/lessons.php products. When the FTC sees practices or merger proposals that could harm the consumer or competition itself, the staff acts quickly to protect the interests of American Things to Talk About and Do • What are some products that have changed in your lifetime? What role did competition play in those innovations? • Think of a product that you use that your parents didn’t have when they were kids. How has it made your life different or better?
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