Learning how to compose effective and persuasive letters to companies with a specific intent in mind, such as to hand one's resume or express gratitude/complaint, and so on
3. What is a Personal Business Letter? 4 Written from a person to a company 5 Can be used for any purpose that requires written communication from an individual to a company, such ° To accompany returned goods * Complaint letter * Thank you letter * Résumé cover letter
4. 4 Business letters are written to inform readers of specific 4 However, you might also write a business letter to persuade others to take action. 4 Business letters even function as advertisements.
5. Persuasive Letters “ The purpose is to sell your idea to someone, attempting to get them to do something they may not want to do. 9 AIDA Formula: * First paragraph Attention * Second paragraph Interest * Third paragraph Desire * Fourth paragraph Action
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8. Block Style Personal Business Letter Styles 5 All lines in the letter begin at the left margin (no tabbing or
9. Modified Block Style Personal Business Letter Styles 5 Date line, closing and writer's identification begin at midpoint
10. Semi-Modified Block Style Personal Business Letter Styles 5 date line, closing and writer's identification begin at midpoint and all body paragraphs are indented (or tabbed over) %2”
11. Personal Business Letter 5 Acceptable types of letter punctuation in business: * Mixed punctuation - there will be a colon (:) after the salutation and a comma (,) after the complimentary closing * Open punctuation - there will be NO punctuation after the salutation or complimentary closing
13. The Seven C’s of Business Letter 1. Clear 2. Concise 3. Correct 4. Courteous s. Conversational 6. Convincing 7. Complete
14. Business Letter Writing Checklist 5 Keep it Short * Cut needless words and needless information * Cut stale phrases and redundant statements [ Keep it Simple * Use familiar words, short sentences and short paragraphs * Keep your subject matter as simple as possible * Use a conversational style
15. Business Letter Writing Checklist [ Keep it Strong * Use concrete words and examples ° Keep to the subject [ Keep it Sincere * Be human and as friendly as possible ° Write as if you were talking to your reader
16. Do’s of Letter Writing 4 Use plain English 4 Write in active voice when possible 4 Use short sentences when possible o Use everyday words and avoid technical jargon 5 Use lists to present complex materials 4 Select the words you use very carefully 5 Use a strong organizational strategy 5 Use a reader centered tone 5 Use a business like, conversational tone
17. Don’ts of Letter Writing 4 Make grammar or usage errors 5 Use clichés or worn out phrases 5 Use obsolete and/or pompous language because it "seems" more professional [ Be too familiar with your audience [ Use humor unless you know what you are doing o Preach 5 Brag
18. Proofread Before You Print 5 ALWAYS proofread your letter before you print. 5 Don’t rely on Spell check alone! 5 Tt is also good to have someone else proofread your
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